Introduction to Marketing Training Course

Introduction to Marketing Training Course

This one day Introduction to Marketing training course is ideally suited to individuals starting out in their marketing career.

What you will learn

At the conclusion of course each delegate will be able to appreciate:-

• How to write a marketing plan
• The importance of understanding the marketing mix
• What factors are important to buyers
• The various methods of company & product promotion
• How to target potential buyers
• How to write ‘call to action’ sales literature designed to ‘hook’ buyers

Course Content

The course covers the following topics:-

• Introduction to Marketing
• Definitions:- Marketing Strategy
• The basics of a marketing plan
• Buyer Psychology & behaviour
• The Marketing Mix
• The Marketing Management Process
• Market Research – Primary & Secondary
• Market Segmentation
• Product Planning – Lifecycle analysis
• Product Offerings
• New Product Development Process
• Market Share/Growth Model
• Brand Positioning
• Company Promotion
• Making the Internet work for you – Web-site Marketing, Search Engine Optimisation
• Networking
• Customer Relationship Management (CRM)
• Learn how to write ‘Call to Action’ sales literature

This introduction to marketing training course focuses on the practical aspects of marketing strategy via a series of interactive tasks. At the end of the training course each delegate should be able to prepare a structured marketing plan based on the needs of their own business.

This is a non-residential training course. This course can be delivered in-house if required. For further information contact Aster Training on 01296 720281 for a Free Consultation to discuss your training requirements.